ABOUT US

alaise is a modern modest-wear label rooted in ease, intention, and exceptional quality.

Founded by Anastasha Asri, a fashion designer with formal training in design and marketing, who embraced her motherhood journey and ultimately returned to her creative path, fulfilling a dream she had long envisioned. With support from her brother Iskandar, this duo took their first step into modest fashion scene.

Anastasha drew her inspiration from the French phrase à l’aise, meaning to be at ease. alaise began with hair accessories and naturally evolved into modest wear. The brand is shaped by the stillness of life, the quiet romance of motherhood, and the modest community around her; women who elevate and empower one another through shared intention and style. The collection is curated for comfort and refinement, offering modest pieces when nothing else feels quite right.

Think alaise.
Think loose-fitting silhouettes, feminine, minimal take on the modest clothing especially made for the modern women.

We are passionate about what we create, and the same care goes into choosing our fabrics. Only the highest quality materials are selected, and every detail is considered.

Designed by women, for women, alaise is non-seasonal, timeless, and perfect for a staple to your wardrobe.